A responsive website redesign for the skincare brand Kiehl's. Skincare, haircare, and body care products powered by nature and science for all skin types.
Kiehl’s website lacked visual hierarchy, so it was often hard to navigate, especially with a cluttered interface. It made the content feel overwhelming.
Breathing Kiehl's charming and humble history back into its brand through a UI redesign, that also addresses organization and clear hierarchy.
Kiehl’s is a longstanding skincare brand with historical roots of being a New York apothecary.
To preserve Kiehl’s rich apothecary history, while bringing a lively twist with colorful and label motifs.
With touches of Kiehl’s apothecary past, the redesign modernizes antique motifs for a fun, bold shopping experience.
This Kiehl’s UI redesign is responsive between mobile and desktop screens, allowing for a reflow of content.
A design system for a cohesive new brand look, fit with bright colors and fun but meaningful graphics.
A cohesive and simplified user experience. Creating a fun but true brand personality that ties back to Kiehl’s unique history.
Explore the responsiveness of the motifs on other screen sizes aside from mobile to desktop.