Revamping Skechers through a redesign that highlights its overlap of family-friendliness and comfort innovation. Staying true to the brand, but rebranding and creating a new design system.
Revamping Skechers through a redesign that highlights its overlap of family-friendliness and comfort innovation. Staying true to the brand, but rebranding and creating a new design system.
The current branding of Skechers feels dull and outdated. Skechers makes sneakers for the whole family, but it is often overlooked for more relevant and trendy brands, like Nike.
Creating a bolder, more energetic brand identity for Skechers, while highlighting the unique comfort technologies Skechers offers.
For the everyday adult often on their feet, Skechers is the comfort shoe company that specializes in technologies for different types of comfort. Achy feet can distract from enjoying the present moment, but with Skechers, adults won’t have to worry about their feet.
To ensure trouble-free fun for adults by specializing in developing shoes with comfort technologies, where every move can be enjoyed to the fullest.
To fit the comfort narrative, a smooth rounded typeface would give a friendly and assuring first impression.
Revitalizing Skechers' brand with bolder, brighter colors for an energetic yet sophisticated impact.
Created icons in the style of the new logo to get a consistent, prevalent brand look.
Skechers has a different logo for each comfort technology. To make them look part of one cohesive brand, with the system of symbols will be based on the logomark.
To ensure trouble-free fun for adults by specializing in developing shoes with comfort technologies, where every move can be enjoyed to the fullest.
An energetic rebrand of Skechers, to highlight the spirit it provides through its comfort technology, for everyone in the family. Appealing to more than just the older generation that are the main buyers of Skechers shoes.
Creating a website design for Skechers. Tightening up the design system. Apply a more energetic font for the logo type.
An energetic rebrand of Skechers, to highlight the spirit it provides through its comfort technology, for everyone in the family. Appealing to more than just the older generation that are the main buyers of Skechers shoes.
Design more desktop website screens for Skechers. Tightening up the design system.